Information
Praise Endurance is a Montréal-based clothing company specializing in running apparel. I worked as a multidisciplinary designer and photographer, collaborating closely with the design team on a wide range of projects. I was responsible for designing a new website that enhanced user experience and simplified navigation. My tasks included creating clothing artwork, packaging, labels and stickers, marketing materials for new and existing products, social media content, newsletters, line sheets, presentations, and both product and on-model photography. Notable partners and clients I worked with include Marathon de Montréal, Beneva, Run Ottawa, and EVRC. I was also in charge of taking flat shots and creative photos of products, creating a new visual guideline. One of my main objectives was to maintain a consistent visual identity thourghout different projects while experimenting with new ideas. Some of the content I created were also used by companies such as Sports Experts, Altitude Sports, and Joyworks Korea.
The works shown below were created entirely from scratch by me. All photos were taken and retouched by me as well.
PHOTOGRAPHY
Below are some of the selected photographs I took during my work at PRAISE.